TODAY show

NBC - Production Designer: Edward Helbig

30 Rockefeller Plaza, NBC Studios

As the supervising art director on the Today Show, Laura has worked with the production designer and producers to create the visual vocabulary of the show for over 15 years. This work has lead to an Emmy award and a Peabody Award.  She has created and implemented designs for interviews and concerts, to weddings, to beach parties on the plaza as well as holiday decor, food, and fashion. This also includes updating and maintaining the studio set, refreshing the studio kitchen, and designing new counters.  As the earliest hour of the Today Show, the show utilizes the Rockefeller Plaza outside in addition to Studio 1A.